Yesterday I introduced myself and let you all know who I am and why I decided to open this business. Today I would like to talk about the vision for Just for Colors. Just for Colors is determined to offer high quality in a long lasting product. Without compromising quality I want to offer an affordable product. I am tired of seeing over prized junk in the stores made in China, that fall apart after just a few wears. I want my clothes to last for a long time, specially when I pay the higher prize. But today quantity has replaced quality for a high profit margin for just a few overpaid CEO's.
I am tired of seeing that the costumer always has to compromise quality. We pay for stuff that doesn't last just so we come back and buy more. What's the logic in that? We do it because we have no choice. When we want high quality we pay an enormous price but we still don't have a guarantee that the stuff we buy lasts.
It's my personal promise that I do not want to compromise quality for my own personal gain. I want to keep my product real for real women with fabric and design made at home. We do assemble our leggings in Costa Rica to keep the price affordable, but all our materials are made in USA.
My vision is to support nonprofit organizations with 10% of every legging that has been sold. In times when we face disaster, when we face tragedies, when we just want to help! I want to make a difference in this world with Just for Colors. I want to bring color into peoples life, a rainbow of hope.
Just a week ago my family and I had to leave our home to get out of Hurricane Matthews destructive path, roaring over Florida into Georgia and the Carolina's. While we were blessed to return home to a house that was intact others were not that fortunate. The destruction Matthew has left behind in it's fierce rage is unimaginable. I want to dedicate 10% of every legging sold to a Hurricane Matthew Relief Fund Organization.
At this point in time, I can only offer you my word and my promise. We are a brand new company and we don't have the funds to put out a big marketing campaign for this, but my promise stands. 10% of every legging sold will go to a Hurricane Matthew Relief Fund. Organizations like "Samaritan's Purse", "Global Giving" and "Safe the Children" will be the beneficiaries. This will go on until Nov15th and I will keep you updated on how much money we were able to raise.
Just for Colors is built entirely upon faith and believing that we come into a market with an excellent product that can make a difference in women's life. But I promise that every sold legging will contribute to a higher cause. From now until November 15th, we will give 10% of the market price of each legging towards Hurricane Matthew Relief Funds. Together we stand strong and together we can make a difference.
This photo was taken two days before Hurricane Matthew approached our area at the Inlet of New Smyrna Beach, having a rainbow appearing like that knowing a massive storm is on it's way was quite spectacular.
It was like a promise and assurance that we will be okay. A Rainbow of Hope!
This is why I want to give back!
Have a blessed day today!